We have often noticed organizations deploying so many controls in small cost heads however ignoring major spend areas such as Media Cost. Purchase function is deployed more to benchmark/right size the media agency commission and unaware of hidden deals between media owners and agencies.
Media agencies also quite a few times collude with Media owners to pick up inventories that may not be fulfilling client’s business objectives. Internal auditors typically pick up media transaction for testing however fall short due to their know how in this domain or skill to identify fake or buffered transactions.
Via Media Audit, we aim to review the following process cycle.